Nursing Strategic Planning & Marketing

Nursing Strategic Planning & Marketing

For your final project for this course, you will fill the role as a newly hired quality executive at a midsized health system. The health system has developed a bad reputation for a lack of quality in care provided to patients. The board of directors is looking to you to lead efforts in the organization becoming an Accountable Care Organization (ACO).

This final project will be a culmination of all the prior assignments. For the final project you will prepare a PowerPoint presentation that will be presented at the organization’s town hall where you will present to all stakeholders (community leaders’ clinical providers and other organizational staff). The presentation will be your communication strategy to promote the strategic planning process to all of the stakeholders.

Nursing Strategic Planning & Marketing

The PowerPoint will include the following sections which can consist of as many slides as needed to present the information:

Title slide
Marketing planning process explanation
Outline of the Accountable Care Organization
Marketing image of new Accountable Care Organization
Mission and Vision
Results of the SWOT analysis
Strategic Analysis – Why are you/the organization creating the ACO? (Remember, community leaders will be present; what is in it for them?)

Check tips on how to do your Nursing Assignments.

Nursing Strategic Planning & Marketing
Timeline of plan
Measure of success. (Once the ACO is created, how will you measure for success?)
References
Your presentation must be a minimum of 12 slides, not counting the title and references slides. You may add additional slides if you feel they will add value to the presentation. The title and references slides do not count toward the minimum of 12 slides. Full sentences should not be used on the PowerPoint slide but rather speaking-point bullets. Each slide should have at least 100 words of speaker notes in the notes section. A minimum of four sources will be used to support the information in your PowerPoint presentation. Your presentation, to include all references, will be formatted in APA Style.